“Apps for Accountants? I just don’t get it!”
In conjunction with MyFirmsApp.co.uk
It’s an oft-heard cry around accountancy firms these days, as partners and managers struggle to come to terms with the latest technology that many experts, including those at the ICAEW, are describing as ‘essential’.
So what’s the truth about Apps? Why do some regard them as essential and others suggest they are a short-lived marketing ploy?
Let’s start with the ICAEW. As recently as December 2013, its Information Technology Faculty published a report, ‘The Business of Apps’, which concludes:
‘It is clear that all accountancy firms will have to embrace mobile devices as these platforms are increasingly being used by their clients. Offering clients an App that engages with them is a powerful paradigm that all businesses are waking up to.’
And perhaps that’s exactly why many accountants don’t ‘get it’. They see the mobile phone as simply a telephone – an extension of the phone that sits on their desk. In truth, that may have been the case 6 or 7 years ago, but today’s Smartphones have created their own ecosystem which is so much more sophisticated and technologically advanced than the simple telephone.
For today’s business owners, having a Smartphone or tablet means they have unlimited online access to every resource available – and Apps are increasingly becoming the preferred gateway to that data, rather than websites.
Giving your clients and future clients your App as a gift is literally like placing your practice into their pocket. Wherever they go, your App goes, and this opens up an entirely new world of exciting opportunities for your clients and your firm.
Apps are not a ‘Magic Bullet’, but for an increasing number of accountancy firms they have proved to be a low risk option that provides a fast ROI. You can discover more by registering here for your free App demonstration.
In addition, users receive the following benefits from their Apps:
Apps have a large number of features which can save you hours of administrative time answering queries, managing mileage claims, checking data and sending messages to clients. Most Apps have a Push Notification facility that allows you to send messages to all your clients within seconds.
2. They are unique
Every App can be branded in your own colours with your logo etc, making it a useful promotional tool that keeps your firm’s name in front of clients and potential clients.
3. They help new client acquisition
Because Apps are free to download from the Apple of Android stores, they are a useful tool in recruiting new clients, differentiating you from other firms by showing you to be technologically advanced.
If you are doubtful, uncertain or even downright cynical about Apps and the technology that drives them, why not register for a free 1:1 demonstration by MyFirmsApp the UK’s leading App provider for Accountancy firms.
If you would like to receive further details, please complete an online enquiry form and we will ask the appropriate provider(s) to contact you.
If you would like to receive further details, please complete an online enquiry form and we will ask the appropriate provider(s) to contact you.
Categories: Blog
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MyFirmsApp | kierans@myfirmsapp.co.uk
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