Few would doubt that the profession is changing, globally. Over recent months we have been reflecting on the change in the accountancy profession in Australia. We have read scores of blog posts, LinkedIn articles, news stories and feedback from accountants. Our team of market watchers have scoured books, reports, and the latest views from ‘thought leaders’ around the world.
The result? Not only in Australia, but around the world, we can see that accountancy firms are unwittingly giving away control of their client databases to Cloud Accounting companies. They think it’s OK to suggest to their clients that they should load the latest App from Xero or MYOB onto their Smartphones when the only likely result is a tightening of the relationship between the software company and the client. From there, it won’t take much for accountants to be cut out of the loop completely, especially for smaller businesses and simple tax return/statutory accounts work.
In Australia, there is an additional, perhaps more threatening layer of change occurring with the introduction of the ATO App.
By putting accountants first, MyFirmsApp is helping professional accounting firms in Australia maintain a strong client relationship; launching their own Custom App. By incorporating those Cloud Accounting login portals in your App, you will make sure that your clients see you as the main link between them, the principal software accounting companies and the ATO. In effect, cutting ATO out of the relationship.
Your clients and contacts will see your brand, your designs and your key messages every time they use your App. Building these portals into your App creates a more secure service and provides the opportunity for Australian accounting firms like yours to protect your clients and yourselves from third parties and the accounting software giants.
The Australian Accountants App is unique in several important ways. It comes with 24/7 support, a price match guarantee and it is the only App in Australia that gives accountants the choice; either use the integrated ATO app as part of the package or as most prefer have all tax tables calculators and budget dates included.DOWNLOAD & DISCOVER
Better still, by bringing your systems together in one App and giving your clients a customised platform to interact with, MyFirmsApp creates a financial App solution you can show to clients, contacts and prospects as a brilliant way to maintain and win new business.
Register for your 1:1 App demonstration and you will hear reaction from Australian accounting and bookkeeping firms many of whom you will likely know who have launched their own App using the My Firms App advanced Transform Platform™.
Your Custom App:
The MyFirmsApp platform is not only being used by over 900 firms and 200,000 end-users globally it’s also been tried, tested and endorsed by the world’s leading accountancy body, ICAEW, and promoted or recommended by ACCA, CIMA, ICAS, ICPA and networks such as 2020, Kreston Reeves, INPACT etc.
How does it work? Register here for a free Full Feature Trial and we will show you how an App will benefit your firm in less than 15 minutes.
From the comfort and convenience of your own office, we will show you how an App will:
Contact our Australian office: 02 8015 5480.FREE FULL FEATURE TRIAL
“The App will certainly transform the way in which we communicate with our clients. Email communication can often be lost in this day and age of swelling mailboxes; the App ensures we can deliver concise and relevant information, straight to their smart phone. More and more clients are performing accounting and tax functions using a mobile device, and the software vendors themselves are spending significant resources developing their mobile Apps. Our new App can blend with this and form a neat connection between the client, their accounting software and their advisors.”
Stuart Brandman, Director at 542 Partners