Accountants biggest mistake 5

Mistake – 5 of 12

Not using an integrated blog to manage your social media and SEP

Whenever we do a presentation on blogs we get common objections to blogging, like:

  1. We don’t have the time to write that stuff!
  2. I hate writing content!
  3. Nobody will read our blog!

It’s often a real eye opener when we then go on to share the real purpose of having a blog:

  1. To save time
  2. Automatically update ‘everything’ including social media, your mobile website and App
  3. A communication channel
  4. To win new business

Firms without a blog will be trying hard to manage everything in their own individual areas, wasting hours doing it and missing out on considerable SEO benefits.


Save you hours and manage ‘online’ for you

It’s often when people see the true role of a blog that the penny drops, and that’s because a correctly built integrated blog is the only tool that allows you to literally update everything at the touch of a button. You are probably updating LinkedIn, Twitter, your website and other online marketing already.

The I-Blog will update everything for you, and will email anyone who subscribes to your blog posts. Your mobile website and App will also be updated if you have these.

Nothing else is needed from you. Just update once, and distribute to everyone in real time.

What’s more, once you have posted a blog, it can be read and then shared by others. Unlike a standalone web-page, your blog can reach much further and it will also help you win clients

Your blog will help you:

  1. Increase and improve your SEO
  2. Increase visitors
  3. Help convert visitors to clients
  4. Expand your brand and reach

Get in touch with us and we will show you case after case from other firms obtaining page 1 rankings on Google from their blog articles alone. Here are some interesting stats:

57% of firms with a blog have acquired a new customer from their blog.

78% of firms that update their blogs daily have acquired a customer from their blog.

B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog.

An average company sees a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles.


Categories: Accountants, Biggest Mistakes, Sales