Careers at MyFirmsApp

Want to work with an energetic, entrepreneurial, fast paced. fast growing and slightly crazy bunch of people? Read on...

Marketing Executive | Darlington

We are MyFirmsApp, an entrepreneurial, fast growing Fintech firm based in the heart of Darlington.

We are the world’s No1 at providing custom Apps for Accountancy firms. Our Apps are sold across 4 continents and we operate around the clock (we drink lots of coffee). Our App is awesome – and we have the awards to prove it! As a company, we may still be pretty small but we have grown rapidly over the last 3 years and have ambitious world domination plans. We love nothing more than helping people progress within our firm.

If you’d like to be part of an ambitious, fast-paced, slightly crazy team – then read on.

The role:

To deliver and report on the company's marketing and lead generation campaigns across all geographies and markets. This role has a strong digital slant so we are looking for someone with an awesome digital background as well as the ability to manage off line projects. For the right person, this role offers amazing opportunity for you to grow as we as a firm grow.

Responsibilities:

  • Work with senior management to create and deliver clearly defined tactical marketing plans for our global markets to support our agreed marketing strategy and company objectives
  • Generate high quality inbound leads and enquiries for the sales team to follow up
  • Deliver outbound campaigns for the telemarketing team to prospect from. This could be email, direct mail, 3rd party partners or social
  • Deliver outbound campaigns to support our webinar programme and recruit attendees
  • Acquisition of new prospect data
  • Manage and optimise all paid search activity and campaigns
  • Manage and optimise the company's website including all content, SEO and response monitoring always seeking to improve and increase traffic and conversions
  • Manage and monitor all social media for the business providing a proactive communication channel
  • Liaise with and manage the day to day relationship with our PR agency
  • Liaise with and manage the day to day relationship sand activities of 3rd party referral partners
  • Support the Customer Success team with the provision of regular and ad hoc customer communications
  • Own the company brand guidelines and act as brand champion
  • Mange the production of marketing and sales collateral
  • Manage our attendance at industry events
  • Monitor and track marketing ROI and MCAC
  • Provide regular reporting on marketing activities and results
  • Manage and monitor marketing spend within agreed budgets

Skills and Experience:

  • In-depth understanding and hands on experience of running and optimising paid search campaigns on Google Adwords and social platforms
  • Hands on experience of creating and monitoring successful email campaigns. Knowledge of platforms such as MailChimp would be advantageous
  • Hands on experience of creating content within web CMS such as WordPress
  • Strong analytical skills
  • Excellent copy writing skills
  • Excellent excel skills and analytical capability
  • Experience of working with CRM's and prospect data
  • Experience of working with web platforms such as GoToWebinar would be useful
  • Understanding of design and print
  • Experience of managing event attendance
  • Ability to work with numbers and manage budgets
  • Experience of PR

Personal Qualities:

  • An eye for detail
  • Ability to work in a fast-paced environment
  • Enthusiastic
  • Eager to learn
  • Committed and motivated

KPI's:

  • Inbound leads
  • Webinar attendees
  • Paid search results
  • Web traffic and conversions
  • Social engagement
  • MCAC

Benefits & Atmosphere

  • Competitive salary
  • A focused and fun team of co-workers
  • Informal work environment
  • 20 days holiday plus 4 ‘duvet days’
  • Knowing that you’re part of a firm which is going places

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