Their App, website and marketing campaigns have helped Tayabali Tomlin become ‘Innovative Firm of the Year’ at the AccountingWeb Excellence Awards


Winning the title of ’Innovative Firm of the Year’ at the AccountingWeb Excellence Awards, Tayabali Tomlin were described as having a ’knack for looking outside the box’. Indeed, this was a major reason why the judges chose the firm for this award. After all, it doesn’t just run networking events but brings together Customer Advisory Boards which give the firm a deeper understanding of what entrepreneurs are really looking for.

The firm also developed an App that isn’t just a marketing frill. It’s designed to give clients access to important information such as KPI reports and expense tracking tools. And to illustrate that innovation isn’t just about doing things differently for the sake of it, Tayabali Tomlin was able to track a very hefty chunk of new business to these outreach methods.


The MFA team gained an instant affinity with Tayabali Tomlin as the practice had a clear roadmap for their development and knew that technology could help them achieve their goals.

Today, every practice needs to ensure their marketing is integrated with the latest technologies. As one of the first firms to develop an App for their business

Tayabali Tomlin have since been able to reap the rewards that an app can deliver, resulting in closer working relationships with their clients.

Tayabali Tomlin further impressed the judges this year as they carried off a second award for ‘Small Practice of the Year’. “They think differently, challenge the status quo and change the lives of their clients,” the judges commented.

Having already emerged as the winner of the Innovation Award, the firm backed up its position by impressing the judges with a battery of client care initiatives it has devised in response to client feedback.

“The way it is able to charge premium fees and continue to win new clients proves that differentiating yourself through closer alignment with your clients really works,” the judges commented. Noting that the firm had applied Principa’s business advisory system, AVN founder and category judge Steve Pipe said “For clients to say they’re ‘blown out of the water’ is an extraordinary achievement for this firm. That demonstrates the importance of being genuinely interested in them.”

Developing Tayabali Tomlin’s online presence meant spending a great deal of time understanding the core ethos of this innovative firm. With this insight in hand, we were able to craft a website that not only gives clients a clear indication of the wide range of services on offer, but also allows them to understand what makes Tayabali Tomlin different.

Just developing a website was never the only goal for the work we completed for Tayabali Tomlin. They could see that business is now transacted on the move. For Tayabali Tomlin to remain relevant and vibrant in their marketplace, a new level of personal engagement was needed.

The App was the ideal mechanism to achieve that client relationship. Since it went live, Tayabali Tomlin has gained huge amounts of praise for the App we created and has been able to leverage into new markets, while developing closer connections with their existing clients.



Accountancy firms need to be smarter with their marketing and client communications. Discover today how an App can be created quickly and economically for your firm, allowing you to take a quantum leap forward with customer service and future-proof your enterprise.


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