Tackling the accountancy stereotype
It was a day of firsts on Sunday for my 9 year old son as I took him to Twickenham to watch his first live international. And what a wonderful experience it was. Everyone was polite, well mannered and the atmosphere ‘electric’.
During the interval, in the inevitable queue for a drink, my mind wandered to our customers.
Hundreds of accountancy firms, each one battling with the ‘stereotypical view’. Each one trying in their own way to stand out, breaking the mould… Some more successfully than others.
We all know the stereotypical view; accountants are boring, dull, uninteresting and expressionless. It’s not true, but dealing with it, tackling that issue is important, but until now it’s not been that easy.
The stereotypical view is ingrained into many business owners’ minds, staying with their current accountant with the mentality ‘better the devil you know’. Not understanding that a quality, proactive firm can offer so much more.
Not simply in the areas of compliance or tax savings either. In many cases you can help them run their businesses more easily, have more fun and be more profitable.