21 Ways to Grow Your Firm Number 2:

Developing an inbound marketing model

This week we continue our series of blog articles ’21 ways you can generate new clients’. One of the keys to successful, modern lead generation is to accept that only a percentage (usually a small one) is predisposed, ready and willing to buy the service you offer.

Attracting the people who want to buy from you:

The historical model of lead generation was based on outbound marketing. This old-fashioned, scattergun approach depended on contacting the right person, at the right time, on the right minute of the right day. It was effective until professional firms starting marketing themselves seriously, when the cost per client acquired started to soar.

Successful firms now develop inbound marketing campaigns – effectively attracting the quality clients you want to work with, so that when they have a need for your services they contact you. This removes the need to ‘sell’ your services and instead deal only with quality, educated and informed potential customers.

How to get high quality clients coming to you:

You need to develop and perfect ways of attracting buyers before they go to your competitors. Typically, you’ll need to use a variety of methods to first attract them and then convert them.

This report looks at proven ways you can develop an inbound marketing model yourself, with our help or using another marketing agency.

The graph below demonstrates the various stages of the inbound model.

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If you have enjoyed reading this article, why not download the full 64 page report here or to review the world’s leading App for professional firms, register for your free App Demo here.


Categories: Apps, Blog

Daniel Richards

Daniel Richards | danielr@myfirmsapp.com

Daniel is Head of Sales and a member of the executive team at MyFirmsApp – the global leader in Apps for Accountants and Bookkeepers.

He is passionate about helping firms maintain a key role in the always-on App environment which plays such an important part in our daily lives. He is particularly keen to raise awareness of the threats posed to accountants and bookkeepers by 3rd parties and even Government. Without a firms’ own App, it really has no way to serve within, benefit from or control the environment where so many clients and prospects now spend their time each day.

Daniel has been involved in helping professional service firms grow and make the most of new techniques, strategies and technology for over 17 years. He is considered to be a thought-leader, is a renowned speaker, and is the go-to-guy for firms and professional bodies when it comes to Apps for accountancy firms.

He has hundreds of testimonials from large and small firms alike, has presented to thousands of firms through the MyFirmsApp and Insight webinars, and regularly speaks for the professional bodies and membership organisations.

Outside work: In his early days Daniel spent most of his time mountaineering and was fortunate enough to undertake expeditions in places such as The Himalayas, Alps, Alaska, Papua New Guinea, Norway and others. Now he enjoys the outdoors as much as possible with his family and friends as well as being active in the leadership of a local church.