Accounting and business advisory firm differentiate their practice

Formed in 2008 by company founders Tim Hale and Troy Townley, HTA Advisory was created to provide a more comprehensive service to small and medium-sized firms, who want more than just compliance and preparation of annual tax returns. They call their approach to accountancy “Outcomes by Design”: This system is based around deep interaction between HTA and their clients, with consideration for what the client wants for the future of their firm. This unique method of accounting produces amazing results and trust between the client and the accountant.

Their contributions to accounting has seen them being awarded as the Accounting Business of the Year at the Panalitix Annual Achievement Awards – in both 2015 and 2016! HTA Advisory continues to influence the cutting edge of the accounting industry.

HTA Advisory decided to differentiate their marketing and launch their very own Accountancy App from the global leader in Apps for accountants – MyFirmsApp.

Powerful accounting features of the HTA Advisory App

The HTA Advisory has been built from the ground up to provide immensely handy tools and financial information at your disposal regardless of where you are, saving their clients time and money. As part of the HTA Advisory App, you will receive a variety of multipurpose calculators. On average, 12,750 App users worldwide use these calculators monthly, a clear indication that these calculators are invaluable to businesses and individualsTheir other finance tools on offer include some Australian tax tables. Like the calculators, the MyFirmsApp team adjusts these tables whenever a change in tax rates is announced by the ATO. Here’s a list of calculators and tax tables available in the App:


  • Income Tax
  • Company Tax
  • PAYG Withholding
  • Super Caps contributions
  • Domestic Meal Allowance
  • Goods and Services Tax
  • Gross Pay
  • Capital Gains Tax
  • Loan Repayment
  • Fringe Benefit Tax
  • Super Salary Sacrifice

The HTA Advisory App can also incorporate the latest finance, tax and accounting news on the go, provided you have an internet connection. The news section will be updated by the MyFirmsApp team whenever necessary, so you don’t have to do anything. It can also display any dates that would be important to your clients – dates for due tax returns, the beginning and end of current tax years, activity statements and so on.

Easily track your mileage, income and receipts all in one place

Tracking your mileage is something you want to do when using a company car, or for keeping track of travel expenses. Doing it by the old pen & paper method can be confusing and a drain on your time. The HTA Advisory Logbook tool will record your travels for you and organise it all into a single App, which can be easily exported via email.

Keeping track of your overall income is something that can take up a lot of your time, time you could spend on other business activities. The HTA Advisory Income Tracker allows you to input all your different forms of income into one place and track it next to total expenditure.

The App offers several integrated services for App users, such as MYOB, Xero, and a Wealth Portal, as well as easy access to the company website and news sites featured in the Finance News section.

This App also supports an amazingly effective and quick communication tool: Push Notifications. Compared to emails, Push Notes are far quicker to draft and publish and get noticed and acted on by recipients 4 to 5 times more often than an expensive and time consuming email campaign that frequently ends up ignored.

In conclusion, HTA Advisory’s decision to launch an App into the Australian market will be an auspicious one. Less than 1% of Accountants in Australia have launched an App. This gives HTA Advisory the much-needed edge over their competitors, which will allow them to maintain their impressive growth rate, retain their clients and bring the App revolution to the Australian accounting industry.

Register for your Full Feature Trial:
With almost a thousand firms using our App and 30-40 new firms subscribing every month, your Free Full Feature Trial, carried out by phone in just 20 – 30 minutes will show you how an App will transform your firm and attract new clients with numerous essential resources and features such as frequently updated tax tables, calculators accounting content, full integration with cloud accounting services and much more.

Book for a free full feature trial here


Categories: Android, Apps, Blog, iPhone

Connor Mullins

Connor Mullins |

Connor specialises in marketing and customer enablement, handling App calls and providing a key service to ensure clients can promote their App effectively using a range of marketing strategies.

MyFirmsApp provide the world’s leading App solution for Accountants and Bookkeepers, and Connor helps professional service firms in overseeing the progress of their App project and helping them to drive engagement with their clients, and getting the most from Push Notifications to drive interaction.

Connor and the team at MyFirmsApp™ recognise that unless firms have their own App, they will concede control over their clients to these third parties. By putting accountants first and creating an affordable and effective App that will help them remain the anchor in this mobile relationship, MFA is helping thousands of firms protect their client database, save time, generate referrals and create new client relationships.

His experience and skills through having a BA Hons degree in journalism are invaluable to the team.